Overview

Glades is a relatively new eco-friendly company offering a plethora of Wood-Plastic Composite (WPC) products. WPC is a new-age hybrid material which provides benefits of both wood and plastic with almost none of their drawbacks.

Glades is dedicated to developing environment-friendly, 100% recyclable products for a diverse range of clients.

The Brief

Tenoris India Pvt. Ltd. planned to launch a new brand which offers products made with Wood-Plastic Composite (WPC) materials. WPC is an eco-friendly, highly durable material. Hence the brand name needed to reflect its ethos.

I came up with a number of brand name suggestions along with brand story, domain name and trademark availability. Glades got the client’s attention among the lot.

A glade is an open area within the forest. It’s a very important part of the forest ecosystem.

The Work

With the brand name set, we now moved ahead with building content for the brochure and the website. I briefed the content writer on how to go about it. After a lot of back and forth between the client and the writer, and a bit of content editing, we were ready to pass it on for design and development.

Glades’ responsive website is built on WordPress platform, the most popular content management system in the world. The site is built for speed and maximum lead generation, all while keeping user friendliness in mind.

The Result

The Glades website has a unique earthen and rustic look to it. Its themed around environment and wood . As soon as the user lands on the website, they get a feel of what the brand is about just by how it looks and the catchy headlines. As a company dealing with an eco-friendly, new-age material, the website speaks immensely about its potential and how it can be used in multiple ways to jazz up any interior or exterior construction project.