Responsive / WordPress / Lead Capture / Content Editing
Praras Biosciences is one of India’s top biochemical manufacturing companies. They manufacture specialty biochemicals for diverse industries like Food, Beverages, Plantation and Microbial Solutions (Bio-enzymes). It also offer biotechnology solutions to other companies using their expertise in the field.
Our motto is “For The Well-Being Of All Earthly Elements.’’ We strive continuously to improve our products, develop new solutions and better processes.
Praras Biosciences already had a website built, but it wasn’t up to par with modern standards. It wasn’t responsive. The site lacked a friendly user navigation to view and reach its various industries. Its on-page SEO was horrid, having just a bunch of images put up on many pages (no alt text either).
Being a biosciences company, they offered a lot of detailed brochures to download on their website. However, there was no procedure in place to capture the user leads before download.
Praras Biosciences website needed a complete overhaul. And we were eager to deliver exactly that.
I started the website revamp process by researching Praras’ competitors and noting down the best websites of the lot. Once I’d collected enough information, I finalized on a WordPress theme and customized it as per their brand colors. With the basic site structure ready, the website’s visual tone was now set.
Like with all the sites I build, prarasbiosciences.com is responsive and works seamlessly across all types of devices.
To capture leads, the users must enter their basic details (name, email and phone) in a form before they can download the brochure. This was a highly effective way to get relevant leads for a B2B company like Praras.
Praras Biosciences website was in much need of a revamp and the result speaks for itself. It’s now on par with websites of some of the best companies in its industry, if not better. To make it even sweeter, their SEO is on point now and they’ve already started generating many relevant leads organically directly through their website.