Work
Work I wrote, edited or collaborated on for somebody else’s site, plus the research and essays here that belong with it.
9 pieces / 3 publications
I build the kind of thing I write about. It makes the writing faster and the technical reviews shorter.
Naming, identity, and voice. Same job as writing, different medium.
Launches, positioning, and the calendar that holds it together.
A decision-framework guide for enterprise teams leaving Contentful, covering architecture, Rich Text transformation, SEO preservation, and the…
A decision-framework guide for enterprise teams leaving Contentful, covering architecture, Rich Text transformation, SEO preservation, and the real cost of ownership. Weighs traditional against headless WordPress instead of assuming one.
A complete guide for publishers leaving Arc XP, The Washington Post’s publishing platform. It covers moving your content out safely and keeping…
A complete guide for publishers leaving Arc XP, The Washington Post’s publishing platform. It covers moving your content out safely and keeping your Google rankings through the switch.
A 3-phase checklist for keeping search rankings and traffic through a CMS migration to WordPress. It covers redirect mapping, launch-day checks…
A 3-phase checklist for keeping search rankings and traffic through a CMS migration to WordPress. It covers redirect mapping, launch-day checks, and the first 4 weeks of monitoring after go-live.
A clean, low-drama database migration walkthrough, done without hand-waving.
Moves a WordPress site to HTTPS in 14 steps, which cover the SSL certificate, redirects, mixed content warnings, and the Google and Bing tools that need the new address.
Moving a live store is nerve-wracking, so this one walks through it in an order that keeps sales coming in during the switch.
A step-by-step path from one platform to the other, with the small details around categories and URLs that decide whether a migration succeeds.
Moves a static HTML site into WordPress by hand, through a child theme, or with a converter plugin, plus smaller jobs like uploading a verification file.
Takes you through 3 Multisite migrations step by step, bringing a standalone WordPress site into a network, pulling a subsite out, and moving everything to another domain.
No matches. Loosen a filter, or take my word for it.