Topic
Content Strategy
Deciding what to publish and who it’s for. Who’s the audience? What’s the rough goal? I ask both before I start writing.
2 entries
Everything filed under Content Strategy
- Case study Putting buyers’ problems first on rtCamp’s enterprise WordPress pages I rewrote rtCamp’s enterprise WordPress page twice. In November 2025, I sorted it into 9 pillars and opened it on a claim to be the leading…
- Case study Building Kinsta’s authority beyond WordPress in 28 articles If you ran a WordPress site in 2022 and asked where to host it, somebody told you Kinsta.