Swastiks is a popular spices and masalas brand in South India with more than 400 employees and a network of 250 dealers. It has carved out a niche for itself with its affordable, quality Indian spices and pickles.
“Founded in 1973 by A.C. Venkatachalapathy, Swastiks Foods was formed with an ambitious vision to be one of the leading food processing industries by providing products made under good manufacturing practices and offered at competitive prices.”
Swastiks had a website already, but it was ancient. It was built on flash and wasn’t usable in modern browsers. The site wasn’t responsive, lacked information about Swastiks’ entire catalog, and most importantly, it wasn’t an ecommerce site.
Being a brand with a vision to go global, Swastiks wanted to revamp their website completely. They wanted to allow users to view and order all their products easily. We delivered exactly that.
I started the website revamp process by researching Swastiks’ competitors and noting down the best features. Once I’d collected enough info, we finalized on the website structure and navigation. We used WordPress to build the design and customize it as per their brand colors. Using WordPress would also enable us use WooCommerce to build the ecommerce functionality later.
Like with all the sites I build, swastiks.com is responsive and works seamlessly across all types of devices.
In the end, we installed WooCommerce on the site and uploaded all their products with relevant info. Though a lengthy procedure, it was a piece of cake. After the payment gateway had been set up, the website was ready to deploy.
Swastiks website was in much need of a revamp and the result speaks for themselves. It’s now on par with its top competitors, if not better. To make it even sweeter, their SEO is on point and they’ve already started generating many orders organically from across the world through their site.