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Technical writer and content marketer 7+ years

I turn what your engineers built into words developers trust. And the receipts prove I can.

I was a writer before I taught myself development. Now I write about development. And I still prefer to use em dashes.

Read the receipts See the bylines

  1. Gets to the point
  2. Reads the code
  3. Has a point of view
  4. Decides what to write
  5. Teaches the reader

Published in

Case studies

What happened after I hit publish

Eight client projects. Each opens into a case study with the brief, what I did in order, and what happened after it went live.

Choose a case study

Three PostgreSQL elephants stand on database cylinders of increasing size, with people steadying the smaller two and one climbing a ladder to the largest.

Content Program / APIs

Building Kinsta’s authority beyond WordPress in 28 articles

If you ran a WordPress site in 2022 and asked where to host it, somebody told you Kinsta.

Client
Kinsta
Role
Technical Writer / Editor
Audience
Developers choosing a database, a language or a platform
Today
28 articles across 10 developer categories, cited 24 times by universities, a government ministry and a PostgreSQL company.
Scope
  • Content strategy
  • Competitive analysis
  • App deployment
Open case study

All case studies See the bylines

What I write

What you can hand me

Everything I write is for somebody about to decide something about a technical product.

  • Tutorials and guides

    I run every step on my own machine first, from a Git rename to a Drupal migration, and the screenshots come from that run.

    For developers and site owners
    Output tutorials94migration guides9troubleshooting44

  • Explainers and research

    I show how something works with examples and numbers. I also show where and when it stops working.

    For people choosing a tool
    Output explainers50original research

  • Launch and comparison content

    Launch posts and the guides that go with them, and comparisons that pick a side and say when the other side wins.

    For product and marketing teams
    Output comparisons27use case guides

  • Opinion

    I take a side on a decision you’re about to make, show the numbers behind it, and say what would change my mind.

    For the person who signs off
    Output opinion pieces6evaluation guides12roundups28

  • Editing and editorial standards

    I edit what your engineers write and keep the parts only they could say. Three years editing and managing 20+ writers at Kinsta taught me how.

    For editors and content leads
    Output editingstyle guideseditorial standards

How I work

What working with me looks like

What I do with a brief, from the first question to the day the piece goes live.

  1. I ask first, then outline

    Who’s the audience? What’s the rough goal? A title or keywords? An outline? Whatever you send, I do my own research and set the outline before the writing starts.

    Brief your brief my questions an outline you approve

  2. The people who built it check the facts

    At Kinsta, the product team read my APM drafts and Support checked that my broken sites broke the way I said, before I signed off as the editor. I’ll ask your team to do the same.

    Draft sources method my own screenshots checked by your team

  3. I communicate clearly and deliver on time

    I set dates I can keep. If I cannot (rarely, but it happens), I’ll let you know well in advance, along with the new date. Three years on Kinsta’s publishing calendar taught me what a late draft costs.

    Dates a date your style guide few rounds

  4. What went wrong goes in too

    If a test result goes against the article, it stays in. When Kinsta APM missed three slowdowns I’d planted, I said so in the guides. In every case study above, I list my own mistakes too.

    After what I got wrong what happened after

Testimonials

In their words

Salman can take any complex, development or engineering-focused topic and turn it into clear, digestible content. It shows when he writes and when he’s wearing the editor’s hat. Finding someone who’s good at both is rare. He sees the business side of things, because he’s run his own web agency.

Matteo Duò Head of Content, Kinsta Managed me directly LinkedIn recommendation

Salman wrote in-depth technical content that played a real role in strengthening rtCamp’s SEO presence. What set his work apart was the way he approached every piece from two angles at once: the SEO perspective and the reader’s perspective. The result was content that was technically rigorous yet easy to digest, which is a rare balance to strike.

Franklin Fernandes Senior Marketing Manager, rtCamp Managed me directly LinkedIn recommendation

Salman is a natural problem solver, but what makes him different is the way he thinks. He doesn’t always take the conventional route. He questions the brief, looks at things differently and often comes up with ideas and strategies that help you stand out. That thinking helped us win clients, exceed expectations and build strategies that actually gained traction.

Rajiv Krishnaswamy Co-founder, Elebird Creatives Started it with me LinkedIn recommendation

From the garden

Growing in public

I plant a note when something won’t leave me alone, and water it when I learn more. Some grow into essays, some into research, and the asides stay small. These are the three newest.

Step into the garden

Off the clock

Between drafts

Things I do when nobody is paying me to write.

  • Salman on a rooftop at dusk with a Fujifilm camera raised to his eye, hills and rooftops out of focus behind him.

    Photography

    Mostly food, nature, bugs and cats, in whatever light Oaxaca has left. On a Fujifilm X-T4. Sometimes the cats object.

  • Three samosas on a white plate with a green chutney and a dark red one.

    Cooking

    I cook mainly Indian food and sell it to the neighbors occasionally. The garam masala (13 spices, under my Masalsa label ) sells too.

  • Shelves and stacks of books seen from above, spines in every colour.

    Reading

    One book a month, and the unread shelf is winning. Magical realism and the human mind, lately. Both piles are on the library page.

  • A ginger cat yawning on a weight bench under the bar in a home gym.

    Weight training

    Heavy things, repeated consistently, on and off through my life. Back at it, aiming for a routine and some new PRs (not the tech kind).

Read more about me Salmaniac, my personal blog

Retrieved from https://salmanravoof.com/ on October 15, 2026